Organization & Clarity

• Make clarity out of confusion and organize the organization.

• Organize processes, digital products & offers to provide clarity for the team.

• Transform digital services to ensure anyone can understand it, sell it, deploy it, and execute it in a standardized system and process.

• Develop written Standard Operating Procedures (SOPs) for the organization to increase value.

• Develop training, manuals, and guides to make the company more valuable and efficient.

Building Infrastructure & Scaling Operations:

• Build infrastructure to support operation and scale operations.

• Automate and implement processes and technology to streamline operations.

• Build scalable frameworks and architecture to deliver recurring revenue.

Product Development & Delivery:

• Develop digital products, services, and offers that are easy to sell, deploy, scale, and profit from.

• Develop ideas that produce results for customers utilizing multi-platform products.

• Sell a Systems AS A PRODUCT to businesses.

Marketing Strategy & Execution:

• Initiate new marketing campaigns: Plan, build, execute, and close the loop.

• Develop and produce marketing campaigns from the ground up.

• Develop marketing assets (websites, landing pages, downloads, case studies, social media posts).

• Create and maintain consistency in brands across all channels.

• Analyze analytics, run reports, and report customer success18. Develop monthly automated reporting systems.

• Run competitive digital analysis to identify customer challenges and develop strategies.

• Develop and design direct mail campaigns.

• Develop new and innovative ways to utilize print in conjunction with digital tools (QR codes, AR, Funnels, tracking).

• Develop and implement ways to track marketing assets through their journey.

• Automate and implement technology to prove the effectiveness of advertising campaigns.

• Act as a market expert.

Lead Generation & Sales Enablement:

• Develop, nurture, and funnel leads.

• Build an active pipeline of qualified prospects.

• Identify market potential through lead generation and qualification.

• Manage a sales pipeline of prospects using CRM platforms like HubSpot & Go High Level.

• Identify and research target customers.

• Engage in a low-pressure, consultative sale.

• Analyze accounts to create and maximize ideal marketing executions for clients.

• Develop new revenue through effective outreach.

• Grow existing relationships by selling sponsorships, digital solutions, and OTT.

• Execute the process and technology to support sales teams to be efficient and effective.

Creative Direction & Content Production:

• Own and manage all visual and branding aspects of brands

• Design Direct all content spanning graphic design, web design, video production, email campaigns, social media, events, and more.

• Create style guides to guide creative vendors.

• Produce video content including scripting, storyboarding, editing, compositing, motion graphics, animation, and rendering.

• Create various content types (blogs, webpages, whitepapers, case studies, eBooks, reports, videos).

• Outreach through video and social media channels & distribute video via various outlets.

• Bring fresh ideas to how brands can showcase their product/service across different media and marketing channels.

• Create original brand assets.

• Serve as a content producer for blogs, videos, downloads, email series, scripts, and web copy.

Leadership & Team Management:

• Inspire and lead teams in creative direction and business acumen.

• Lead and delegate execution on large projects.

• Develop, hire, and manage a team.

• Create and foster a culture at work.

• Collaborate and share knowledge between partners and colleagues.

• Lead teams in an exciting and engaging environment.

• Lead verbal and written communications with colleagues and partners at all levels.

• Apply Agile process principles: Organize the team and projects, manage project execution, create toolsets.

• Ensure the job is finished completely.

• Encourage transparency regarding revenue generation.

Operational Oversight & Efficiency:

• Provides master-level oversight on all platforms vital to the team.

• Drives execution for every project or asset.

• Drives execution for everything. Finish what you start.

• Promote the standards, systems/digital tools, and processes that are most appropriate within the organization.

• Discover and implement ways to maximize usage and ROI.

• Use automated systems to provide business results.

Business & Client Management:

• Build in-depth knowledge of business.

• Engage with and present to business owners, leaders, and executives.

• Provide outstanding customer service.

• Develop strong relationships with local clients and manage key accounts.

• Ensure top-shelf service is provided.

• Review and adjust metrics to monitor sales/market share changes.

• Be responsible for the overall success of a media center, with full accountability for content, sales, brand, and operations.

• Measure ROI on people and projects.

• Calculate and measure gross margins.