Current Roles and Responsibilities

David McManus currently serves as the Digital Officer at Avanti Local and the Chief Digital Officer (CDO) at Avanti Vision. In these roles, the focus is on organizational transformation, marketing execution, and digital infrastructure development.

Current Role

Organizational Clarity and Scaling:

Making clarity out of confusion by organizing, standardizing, and developing processes.

Process Management:

Organizing processes, digital products, and offers to provide clarity for the team. This includes developing written SOPs (Standard Operating Procedures) for the organization.

Digital Infrastructure Development:

Building infrastructure to support the operation and scale the organization.

Oversight and Execution:

Providing master-level oversight on all platforms vital to the team and driving execution for every project or asset.

Marketing & Automation:

Executing marketing campaigns (plan, build, execute, close the loop). from start to finish using Go High Level and HubSpot. Generating leads, and building funnels. Managing and executing direct mail operations with digital automations.

Content & SEO:

Leading the creation of various content types (blogs, webpages, whitepapers, case studies, eBooks, reports, videos). Optimizing content for search engines (SEO), including keyword targeting, on-page optimization, and backlink strategies.

Branding & Art Direction:

Owning and managing all visual and branding aspects of the brands. Art Directing all content (graphic design, web design, video production, email campaigns, social media). Creating and maintaining consistency in brands across all channels.

Development & ROI:

Developing and producing website and e-commerce websites from concept to completion. Analyzing analytics, running analytic reports (using Bright Local, HubSpot, GHL, Vendasta), and developing monthly automated reporting systems.

Key Responsibilitiesand Execution

Skills Snapshot:

Technology Stack and Software

My technical proficiency spans traditional creative software, advanced broadcast systems, and cutting-edge marketing technology platforms.

  • Web Development, E-commerce, and Coding

  • Marketing Technology (MarTech) & CRM

  • Emerging Technology

  • Design & Collaboration

  • 3D & Motion Graphics

  • Real-Time Graphics

  • Adobe Creative Suite

  • Video Production

Technology Stack and Software

Marketing Technology (MarTech) & CRM

Able to provide master-level oversight on the following platforms:

HubSpot: HubSpot Marketing Platform, HubSpot Design Architecture, Inbound Certified.

Go High Level (GHL).

Web Development & ECommerce

Platforms: WordPress, Brilliant Directories, Shopify / Ecwid.

Development: HubSpot Development/Design, GHL Development/Design, HTML development.

Coding: General Coding proficiency and past experience with Visual Basic programming for interactive graphics.

Analytics and Administration

Analytics: Google Analytics, Bright Local.

Administration: MS Office / Microsoft Suite and Google Suite

Video Production

Davinci Resolve, Adobe Premiere, Adobe After Effects (Editing, Compositing, Post-Production).

Emerging Technology

Current AI Tools, Current AR tools, AI & AR technologies, AR design.

3D & Motion Graphics

Cinema 4D

Unreal Engine

Vizrt

Real-Time Graphics

Vizrt Artist (Development, Design, and Scripting)

Unreal Engine

Live Streaming

David McManus